Eric Shay Howard

Bad blogger. Complicated. Gay.


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I Paid For Some Ads To Drive Traffic To My Blog

google ads app on my desk

That’s right. I have an MBA. I have marketing skills. I bought ads last week. Google ads, Facebook ads, and Twitter ads. I took a test and wrote a few papers about it so I know what I’m doing. I pushed the buttons and I turned them on and I let them go. EVERYTHING IS GOING TO BE FINE!

It was thrilling. I felt so alive. What a rush of endorphins. I might do it again. Have you ever used ads to drive traffic to your blog or website? Totally my first time, I think.

I mostly did it because I was curious if I could apply some of the stuff I learned in the MBA program to my creative stuff. I mean, I know you don’t NEED an MBA to understand ads and marketing and paid SEM, but it was certainly helpful. I don’t know why I never dived into it before. My blog’s niche isn’t exactly and easy one to generate organic traffic with. I write short fiction which hardly anyone reads unless they are forced to by a professor or are short story writers themselves. I’m not well-known so no one is going to be searching for me on Google. Also, I’m honestly probably not all that good at blogging anyway. Don’t get me wrong, I still do it. No one said I had to be good at anything that I enjoy. So, after thinking about all of that, I decided I’d cancel my gym membership for a little while and place some Google and Facebook ads and see what happens.

Running Ads Actually Worked Really Well

Turns out, I got A TON of traffic from it. It was kind of crazy. The majority of the ads ran Monday through Friday. I ran both Google and Facebook ads throughout the week. The Facebook and Twitter ads ended on Saturday. I kept the Google ads going into the weekend. For some reason, I’m getting better Google ad results on the weekend than I was throughout the week. I don’t know if that’s a trend that checks out with Google or not. Maybe I’m forgetting to turn something else off, I don’t know.

traffic stats for my blog

I wouldn’t consider most of the traffic to be “converted readers” yet or anything. I don’t think anyone stuck around. But, the cool thing is that now I have numbers to look at and try to tweak and do better next time. I can look at my ad results and analytics and ask myself “how can I tweak these ads to get to my target audience a little better?” Or, “what does my blog offer and how can I show it in these ads to get people who click on them to stick around next time?” You know, stuff like that.

Anyways, it was a fun little experiment. I’ll definitely do it again. I don’t have unlimited funds for it or anything, but maybe a few times a month it wouldn’t hurt. I might keep the Google ads going, because they are fairly cheap compared to Facebook and Twitter ads.

Have you ever experimented with ads? How did it go?


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Bluegrass Writers Studio MFA Summer Residency, 2022. Photo by Ben Keeling.

I’m Eric Shay Howard and I’m a bad blogger. I’m also an author. I live in Louisville, Kentucky and work at a law firm.

I’m currently a graduate student in a Master of Fine Arts in Creative Writing program. Lately, I’ve been blogging about that. I also have a Master of Business Administration and have completed a few certificate programs in Human Resource related studies. Occasionally I blog about business and other MBA-related things. Blogging about my day, bad dates, or package delivery issues are also not out of the question.


I wrote a fiction collection called Crushes and self-published it because sometimes I just like to push buttons and see what happens. I think this book is pretty alright, I suppose. Buying a copy helps me out. Feel free to leave a review on Amazon as well.

crushes by eric shay howard fiction collection book cover

I’m an Amazon Affiliate and occasionally post affiliate links to products in my blog posts and throughout my website. I always disclose these links, just so there’s no confusion. There’s more information about this on my page about my privacy policies and disclosures.

If there’s ever any confusion about this feel free to drop me a comment below the post in question, or you can email me or reach out to me through my social media. Other contact methods are here.


Eric’s bookshelf: currently-reading

The Silkworm
tagged: currently-reading
Words of Radiance
tagged: currently-reading
The Cloven Viscount
tagged: currently-reading
Dark Rise
tagged: currently-reading
The Gunslinger
tagged: currently-reading
It
It
tagged: currently-reading
Mistborn: The Final Empire
tagged: currently-reading

goodreads.com

Blogs and People I Like

Here are some other blogs and people that I like to read or keep up with. The order is arbitrary because I started out going for alphabetical order but then got busy with classes or something so now sometimes I just rearrange them for no reason.


Equipment Test! Podcast Artwork

I made a really bad podcast over the summer called Equipment Test! because I bought a microphone. But if you like really bad podcasts, you can listen to it here, or find it on Apple Podcasts, Spotify, and other places.


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